How to use The Oxford Review to do more that just be the most knowledgeable person in the room

How to use The Oxford Review in your coaching practice
The appliance of science – How to use The Oxford Review research briefings to do more that just be the most knowledgeable person in the room.
It’s all very well having amazing research briefings to fuel your evidence-based practice and to just to be ‘in the know’ however, you can use our research briefings for a whole lot more than that. In this article I look at the wide range of ways our members use our research briefings
We all know that keeping up-to-date with the latest research really does give you edge. Not only are you significantly less likely to fall for the various myths* that many believe in (knowing the research really does help you sort out the fact from fiction) and inadvertently spread, but it also means that you have an informed opinion about things and can make better judgements and decisions.

Credibility, plausibility and reputation

Of course knowing what the latest thinking and research is saying also helps to be perceived as someone who knows their stuff and is right up-to-date. If you are a consultant (internal or external to an organisation) credibility, plausibility and a reputation for being up-to-date and evidence-based is essential and gives you real influence.
However getting all these amazing research findings can do so much more for you than just being the most knowledgeable person in the room.

How to use The Oxford Review

These are they myriad ways our members use the research briefings they get every week. Here are some ideas of how to use The Oxford Review:


1. Coaching / Executive Coaching

2. Leadership

3. Management

4. Leadership and Management Development

5. Blogs, Vlogs and Marketing

6. Keeping in touch with existing and ex-clients

7. Business Development

8. Keeping your staff up-to-date

9. Training sessions and workshops

10. Meetings


Organisational Development

Organisational and Culture Change

Learning and Development

Projects and Project Management

As an Educator or Lecturer

As a Human Resources and Human Capital Professional

As a Consultant



*Myths our members know aren’t true

Did you know that:
  • With the exception of size there is no significant difference between male and female brains. They contain the same number of neutrons (brain cells) as each other.
  • That the right and left hemispheres of the brain do not control different aspects of our personality like logic or creativity.
  • That 70% or even the majority of change events do not fail.
  • Unlearning is not a ‘thing’. You do not unlearn things before you learn something new and it has absolutely no scientific or evidential research basis in either neuroscience, psychology or organisational development.
  • That coaching can and does have negative side-effects.
  • That there are actually no measurable generational differences (Gen X, Y Millennials etc) that have an impact in the workplace.
  • That a transformational leadership style does not have best outcomes both for the organisation and it’s people. (Servant leadership actually has the best measurable and most consistent outcomes).
And so it goes on. Much of what you read on places like LinkedIn, blogs and hear in professional circles is either wrong, not based on research or is misguided. Knowing what the latest thinking and research is really helps.

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