Do 70% of change programmes really fail?

Do 70% of organizational change projects really fail?

Probably one of the most quoted figures in the entire organisational change literature is that 70% of change programmes fail. Where did this figure come from and is it true? In this video David Wilkinson tracks down where the figure stated and looks at the research evidence for it. He also reveals what the organisational change failure rate actually is.


Disclaimer: This is a research review, expert interpretation and briefing. As such it contains other studies, expert comment and practitioner advice. It is not a copy of the original study – which is referenced. The original study should be consulted and referenced in all cases. This research briefing is for informational and educational purposes only. We do not accept any liability for the use to which this review and briefing is put or for it or the research accuracy, reliability or validity. This briefing as an original work in its own right and is copyright © Oxford Review Enterprises Ltd 2016-2019. Any use made of this briefing is entirely at your own risk.

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