Keywords: human resources, HR, employee creativity, organisational learning, innovation, organisational innovation, knowledge management
In many ways, the days of organisations’ employing a few ‘creatives’ for innovation purposes has gone. Largely due to the rapid changes organisations and businesses are continually undergoing these days, one of the most important aspects of organisational life are innovation behaviours. Many recent studies have shown that organisational innovation is a primary source of competitive advantage and survival and is a key component of organisational ambidexterity.
Feeding the requirement for organisational innovation necessitates at least some level of employee creativity, which is an increasingly sought-after attribute with many organisations including creativity in their recruitment and selection requirements.
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