Is executive coaching more effective than other management training and development methods?

Research Briefing

Keywords: executive coaching, coaching, coaching effectiveness, behaviour change, learning and development methods, learning and development

An intriguing, new (waiting to be published) study by a team of researchers from the University of the Basque Country, in Leioa, Spain, has looked at the effectiveness of executive coaching and measured it against other forms of management training and development in a comparative study.

Many organisations understand the need for continual development of managers, particularly in the face of continual change especially in situations of hyper- competitiveness and market volatility. However, which form of development method is the most effective is usually down to a judgement call within the human resources or learning development functions in the organisation. Many of these decisions are based on tradition and scale, rather than any form of research evidence.

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Sofronio Jadulco

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