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Effective communication: using authentic stories that persuade

Research Briefing

Keywords: stories, story-telling, selling, persuasion, persuasive communication, stages of selling, authenticity, authentic stories Being able to persuade or sell to others effectively is a core part of many people’s occupation and position. For example, leaders need to persuade followers, managers need to persuade employees and, generally, many people are put in a position where they […]

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