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Decision inertia: Differentiating motivations of how people make decisions and change their minds (or not)

Research Briefing

Keywords: decision inertia, decision-making, motivational personality traits, cognitive factors, action-oriented, state-oriented There is evidence that many people find it hard to change decisions they have previously made. A recent 2019 paper looks at this area of research to understand why people repeatedly make and stick to choices that are not helpful. This unwillingness or inability […]

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