The role of ‘bodily resonance’ in creating implicit bias

Research Briefing

Keywords: work psychology, behaviour, bias, cognitive bias, implicit bias, biases, bodily resonance, self-image

One of the more common questions people have about biases, particularly biases towards or against other people, is wheresuch biases come from or how do they start?

Our beliefs about other people and the cultural and social groups to which they belong are central to how we interact with them, trust them, relate with them and build or not build relationships with them.

A number of recent studies in 2009, 2015 and 2017 have found that many of our biases concerning other people actually stem and are based upon physical appearance. Previous studies have suggested (but not shown) that our biases may well be provoked by comparing our own self-image with that of the other person. This is a process known as ‘bodily resonance’.

This research briefing looks at some astounding research results around how to get people to change their biases and beliefs.

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