What happens when an organisation engages in controversial CSR activities

Research Briefing

Keywords: corporate social responsibility, CSR, HR, Human resources

CSR or corporate social responsibility has become an increasingly important issue for organisations, customers, employees and stakeholders. Corporate social responsibility refers to an organisation’s moral and ethical stance and obligations. In particular in organisations, CSR comprises what the organisation stands for and what responsibilities it sees itself as having within and to wider society. Consumers, employees and stakeholders tend to want more than just good products and services. They tend to prefer to do business and work with organisations that take their corporate social responsibility seriously and play a positive role in wider societal issues.

CSR is seen as an important issue for many leading organisations, but what happens if an organisation engages in contentious CSR initiatives and what is thew the impact on human resources, human resource management and organisational performance.

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