Ideation – the basis of creativity.
Ideation is the process of coming up with or creating new ideas or concepts.
Previous research has identified four factors that underpin ideation:
- Motivation or effort
- General human capital or knowledge
- Specific human capital or the ability to accurately evaluate ideas, and
- Imagination or the ability to innovate, be creative and generate new and novel ideas.
Isaksen, S. G., Dorval, K. B., & Treffinger, D. J. (2011). Creative approaches to problem solving. Thousand Oaks, CA: Sage Publications.
McMullen, J. S., & Kier, A. S. (2017). You don’t have to be an entrepreneur to be entrepreneurial: The unique role of imaginativeness in new venture ideation. Business Horizons, 60(4), 455-462.
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