Strategic Silence (also known as strategic inaction) refers to the conscious and purposeful process whereby organisations fail to publicise or mention a material fact. This can either be a negative material fact ranging from support for a political party to hiding an accident or spillage, or a positive material fact like gaining a certification or endoresment.
The main point about here is that the silence is not by omission, error or administrative oversight.
Strategic silence is more frequent for positive news like awards, certifications and endorsements than previously thought. A study in 2017 found that many large organisations engage in strategic silence for fear of being labelled hypocritical by the public, particularly on social media, and the press.
Be impressively well informed
Get the very latest research intelligence briefings, video research briefings, infographics and more sent direct to you as they are published
Be the most impressively well-informed and up-to-date person around...