Whilst in the West much of the coaching enacted is either life coaching or business / organisation, a relatively new approach to coaching is taking hold that has implications across coaching: emancipation coaching or helping people to free themselves from oppression. ‘Free your mind and your heart will follow’ is a quote that about sums this up.
A new piece of research into using coaching to emancipate Egyptians after the 2011 Arab Spring suggested “an interview with Sir John Whitmore, quotes him saying that coaching can save the world, arguing that coaches must become aware of the bigger social and economic context”. If you think this aspect of coaching has no relevance to your day-to-day practice, read on. You may be surprised.
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