Does the reputation of your organisation make any practical difference to anything? | The Oxford Review - OR Briefings

Does the reputation of your organisation make any practical difference to anything?

Research Briefing

An interesting study has just been published that looks at the effects of corporate reputation on the people who work inside the organisation and the organisation’s performance in the market. The researchers used 263 data points and a process called structural equation modelling, which is a whole set of computer modelling and factor analyses processes to discover relationships between variables.

They looked at things like how employees felt, how motivated they were, their behaviour, intention to leave etc., as well as the performance of the organisation in the market, compared to other organisations in their industry.

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