Frugal innovation and design beyond the bottom of the pyramid | The Oxford Review - OR Briefings

Frugal innovation and design beyond the bottom of the pyramid

Research Briefing

Keywords: innovation, frugal innovation, design, frugal design, design change, product innovation, sustainability

One of the emerging topics of both research and organisational interest over the last 15 years has been the area of frugal innovation. Frugal innovation refers to low-cost new products, methods and designs that have been created for or come out of what is known as the bottom of the pyramid or the unserved lower end of the mass- market.

A new (2019) study looking at how frugal innovation and design can be used for more complex projects and and higher their markets.

This research briefing will be useful for anyone involved in innovation and design.

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