How to be a market disruptor | The Oxford Review - OR Briefings

How to be a market disruptor

Research Briefing

In the world of technology business, there is a lot of Darwinist evolution taking place where even the largest businesses can be toppled by a new kid on the block. A paper just published in the Journal of Global shows why the dominant mobile phone maker Nokia died a sudden death while Microsoft was replaced by Apple as the world’s most profitable company.

The history of the smartphone – the winner’s tale Smartphones have been around for over two decades now but were largely limited by the bandwidth available to the phones themselves. It was all very well having a phone with a slide out keyboard that a student could tap out their essay on, but they weren’t attractive on a mass scale.

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