How to get groups and organisations to support change | The Oxford Review - OR Briefings

How to get groups and organisations to support change

Research Briefing

Keywords: change, culture, mobilisation, cultural competence, cultural brokerage cultural repertories, change management

A new review of all the previously available research on social movement theory and action has just been published looking at how to facilitate change through coordinated action between groups, even among unlikely allies.

People and organisations who want to introduce social change usually have to garner the support of other individuals, groups and organisations to get them to contribute their time, money and other resources to foster the change envisaged. This process of mass mobilisation is particularly critical when complex changes required.

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