How to manage future uncertainty | The Oxford Review - OR Briefings

How to manage future uncertainty

Research Briefing

Keywords: Strategy formation, corporate strategy, organisational strategy, business planning, uncertainty, volatility, complexity, ambiguity, scenario planning

Many organisations are now having to function in a volatile, uncertain, complex and ambiguous environment, where fast-paced change, particularly in terms of exponential growth the disruptive capabilities of computer and digital-based technologies is becoming the norm.

This dynamic and constantly shifting environment causes immense problems for the development of medium to long-term strategic direction for organisations. It seems that no sooner has a strategy been developed than some form of disruptive technology or business model comes along and renders the existing strategy obsolete. This has led some to believe that the only way forward is to form short-term strategies with constant revision.


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