Reputation management in management consultancies | The Oxford Review - OR Briefings

Reputation management in management consultancies

Research Briefing

What do you do when your reputation is in trouble? In some industries such as manufacturing this is reasonably simple – if a flagship product’s battery fails then you replace that battery. In other industries such as consulting this may not be so easy.

Consultancies are usually brought in when a company needs to enact change in some way and needs to bring in professional expertise in order to achieve that. While not economical to have human resources that have experience in a broad sector of industry within one’s organisation, a consultancy can add value by working across sectors and generating their own value through that. A consultancy’s reputation is often only as good as their last job. A UK consultancy was examined by academics that had had reputation problems which put the entire business at risk. The academics asked “how did it manage to recover?”

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