Strategic silence – why organisations don’t publicise positive news | The Oxford Review

Strategic silence – why organisations don’t publicise positive news

Research Briefing

A new study just published in Administrative Science Quarterly by researchers from Marriott School of Management, Brigham Young University in Utah in the US has found some interesting evidence that many organisations not only fail to broadcast positive news like certifications and endorsements, but actively supress such news.

The Strategic silence conundrum

The researchers completed an extensive study of the phenomenon and found that what is known as strategic silence is actually common and perplexing.

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Disclaimer: This is a research review, expert interpretation and briefing. As such it contains other studies, expert comment and practitioner advice. It is not a copy of the original study – which is referenced. The original study should be consulted and referenced in all cases. This research briefing is for informational and educational purposes only. We do not accept any liability for the use to which this review and briefing is put or for it or the research accuracy, reliability or validity. This briefing as an original work in its own right and is copyright © Oxford Review Enterprises Ltd 2016-2019. Any use made of this briefing is entirely at your own risk.

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