The employer brand identity effect in mergers | The Oxford Review - OR Briefings

The employer brand identity effect in mergers

Research Briefing

What makes someone stay after their company has been bought out? When a company acquires another they are often buying into the expertise and skills of the acquired company’s staff as much the brand itself. Retaining the good staff should be a key objective in most mergers and acquisitions.

A new study looks at elements of what is known as ‘employer brand identity’ or what it means to work for a particular brand or company.

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