The four dilemmas of strategy timing | The Oxford Review - OR Briefings

The four dilemmas of strategy timing

Research Briefing

Keywords: strategy, strategy implementation, timing, strategy timing, strategic implementation, dilemma

Developing and executing a strategy successfully takes more than just strategy formation and execution. A range of previous studies over the last 30 years have shown that getting the timing right when implementing a strategy is every bit as vital as its execution. The timing of the strategic move can make the difference between success and failure. Understanding not only when the optimal time to implement a strategy is, but also understanding how to pace strategy implementation are critical factors in successful strategy execution.

A new study by researchers has looked at the issue of strategic timing and found that there are four primary dilemmas facing leaders and managers trying to get the timing of their strategy right…

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