The gamification of work and the impact it has | The Oxford Review - OR Briefings

The gamification of work and the impact it has

Research Briefing

Keywords: Gamification, Work design, Job design, motivation, Job satisfaction, Job performance, job characteristics model

Gamification is the process of using game design elements, whether video-based or not, in non-gaming contexts. Within the work context, gamification refers to the practice of turning tasks and work into some form of game. These days gamification largely refers to digital games. It has been found that the gamification of a task or series of tasks which are previously been seen as mundane or boring can add levels of stimulation and captivation to these work elements.

The term gamification was first used in 2010 to describe the utilisation, largely of smartphone apps, to engage employees in what appears to be a game, as a way of tracking and monitoring employee performance and sales figures. These apps would reward the employee for their actions and for completing ‘levels’ of the game. The
intention behind the gamification of an element of work is to engage the employee or player in their current activity, whilst enhancing the player’s efficiency, motivation and enjoyment.

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