Why most business strategies fail - eventually | The Oxford Review - OR Briefings

Why most business strategies fail – eventually

Research Briefing

A paper just published by colleagues at the Saïd Business School at the University of Oxford argues that business planning by organisations needs to involve ‘scenario research’. Scenario research involves looking at how the business would benefit or fail from a range situations.

Turbulent times

One of the exciting things about business is that it can be a rollercoaster as the organisation adapts to new situations and as a unit, stands and falls according to decisions made at different times. There will be quieter times, perhaps as the business grows steadily in a good economy – but there will also be difficult and turbulent times according to the vagaries of one’s market and environment. There are always ups and downs in business. Planning and working out a response for the range of circumstances is important for business continuity.

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