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Effective communication: using authentic stories that persuade

Research Briefing

Keywords: stories, story-telling, selling, persuasion, persuasive communication, stages of selling, authenticity, authentic stories Being able to persuade or sell to others effectively is a core part of many people’s occupation and position. For example, leaders need to persuade followers, managers need to persuade employees and, generally, many people are put in a position where they […]

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Story selling – The art and power of persuasion using authentic stories

The Oxford Review Podcast

Story selling – The art and power of persuasion using authentic stories. Being able to persuade or sell to others effectively is a core part of many people’s occupation and position. For example, leaders need to persuade followers, managers need to persuade employees to do things or change for example and, generally, many people are […]

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