Tag Archives for " behaviour change "
Nudge behaviour change – Is it real?
The book, ‘Nudge: Improving Decisions About Health, Wealth, and Happiness’ In 2008 Richard Thaler and Cass Sunstein published a book that created a whole new industry in behaviour change. The book, ‘Nudge: Improving Decisions About Health, Wealth, and Happiness’ starts with the premise that paternalism, or the idea that experts with authority do often know […]
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Why some behaviours are really difficult to change and what to do about it: CEOS Theory
A new theory called CEOS Theory focusses on trying to understand one of the problems that science has been grappling with in recent years. Some behaviour change is difficult to maintain, for example giving up smoking, sticking to a diet, maintaining a new fitness regimes, changing work habits etc. and this theory looks at the […]
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