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Why some behaviours are really difficult to change and what to do about it: CEOS Theory

CEOS Theory

A new theory called CEOS Theory focusses on trying to understand one of the problems that science has been grappling with in recent years.  Some behaviour change is difficult to maintain, for example giving up smoking, sticking to a diet, maintaining a new fitness regimes, changing work habits etc. and this theory looks at the […]

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CEOS Theory

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What is CEOS Theory? CEOS Theory is a model for understanding how and why some behaviour change is difficult to maintain, for example giving up smoking and other addictions, sticking to a diet, keeping going with New Year’s resolutions like new fitness regimes, working differently etc. CEOS Theory focusses on the interaction between conscious and non-conscious influences on […]

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