Tag Archives for " competitive intelligence "
The Outcomes of Using Social Media as a Tool for B2B Sales and Marketing
Business-to-business (B2B) marketing and sales Business-to-business (B2B) marketing and sales is highly competitive and organisations are always looking for new ways to improve their competitive advantage.There are a wide range of technology tools designed to enhance the sales process and increase customer loyalty. Currently, one of the most popular tools for B2B sales is social […]
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Competitive Intelligence From The Oxford Review
What is competitive intelligence? Competitive intelligence refers to the process of finding collating, storing and learning from information held outside an organisation that gives that organisation a competitive advantage. Main points about competitive intelligence : Competitive intelligence focussed on information external to the organisation Competitive intelligence is distinct from competitor intelligence which is focussed […]
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