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Can design thinking approaches help to reduce cognitive decision-making biases?

Research Briefing

Keywords: Design thinking, decision-making, confirmation bias, projection bias, egocentric e Decision-making, or the process of selecting the best solution from several possible alternatives, is fraught with limitations which come about from the cognitive biases we humans impose on situations. Cognitive biases or “systematic patterns of deviation from rationality of judgement” create real challenges in strategic […]

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