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Grassroots innovation and its role in entrepreneurial success

Research Briefing

Keywords: innovation, grassroots innovation, entrepreneurial success, entrepreneurial orientation, frugal innovation The idea of grassroots innovation has been attracting increasing amounts of research and organisational interest over the last 10 to 15 years. Grassroots innovation refers to a process of solving sustainability problems that exist for communities through a network of activists and organisations. In effect, […]

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