organisational identification Archives - The Oxford Review - OR Briefings

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Ambivalent identification

Terms

Ambivalent identification refers to the extent to which an individual or group of people perceive, recognise and are able to distinguish and label conflicting feelings about an issue. A number of studies have found that most people have a mixture of feelings towards their organisation at the same time which cases them to both identify […]

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Organisational identification

Terms

Organisational identification is a key concept in organisational psychology and refers to the degree to which employees define themselves as a member of the organisation and to what extent they experience a sense of oneness with it, it’s values, brand, methods etc. (Ashforth and Mael, 1989; Haslam, 2004; Schuh et al, 2016). A lot of […]

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